Marketing Synopsis–
Ajmer Saras Dairy, a trusted name in branded milk segment & it is a producer of quality dairy products. Its scale of marketing operations can be gauged from the fact that it is selling 1.58 Lakh ltr of milk per day.
Today Ajmer Dairy, manufactures, markets & sells a wide range of dairy products like packed milk in all variants, Pure desi Ghee, Chaach, Paneer, Srikhand , Dahi, Mithhi Lassi Sterlized flavoured milk, & Ice cream . Bhilwara Dairy has expanded its portfolio by marketing the products like Cow Ghee, Rasgulla, Gulabjamun, Table butter & Cheese manufactured by other Milk Unions.
Ajmer Saras Dairy over the last many years has created a market leadership position for itself in branded milk segment in Rajasthan & through a robust network of its booths & retail channels , which are popularly known as Sangh Parlours/Shop Agencies/Private Parlours/ Star Booths /Institutions, scattered all over the Ajmer District.
The milk shed area of Marketing is confined to Ajmer & its adjoining tehsils where liquid milk is dispatched through a contracted fleet of insulated vehicles. Strong network of retail outlets is generated with the intention that ensures that the consumer should not travel /walk more to fetch milk. Supply of packed milk is made twice a day & star booths opened at prime locations for the feasibility of consumers.
Ajmer Dairy is doing committed Marketing by offering pure, hygienic & adulteration free high quality products which has been the strength, differentiator & heritage of the brand over many years.
Now through intensive marketing our brand has gained significant consumer support & has become a household brand in the market. Ajmer Dairy assures that our valued consumers are satisfied each time they experience our product.